Welcome to Growth that Matters

Every other week, I share stories, commentary, analysis, answers, and advice on topics exploring the world of growth marketing, personal development, and productivity written from a practitioner’s perspective.

Business is an exciting endeavor, but driving growth can be ambiguous. This newsletter aims to serve curious and ambitious readers with exciting ideas, reads, tools & learning resources to make you and your business a better version of yourself.

My readers lean towards people who want to sharpen their minds with practical and actionable content to position your business/product for growth that matters. Join them and never miss an update: 👇🏾

Who am I?

I’m Josephus Ajibola Ayoola, but most people call me Joey 😉. I’m a marketing leader and business experimentation advocate with extensive, practical experience helping businesses drive growth that matters.

I am a passionately curious digital native with deep-growing expertise and experience working on marketing and innovation-related projects in start-up, corporate, and agency/consulting teams. This diverse background of mine is mainly focused on:

  • Business Experimentation

  • Digital Advertising & Strategy

  • Growth Marketing

  • New Venture Validation

“Growth that Matters” is an opportunity for me to weed out the signal within the noise and share only the most valuable content on these topics with you. So, please support me by taking a moment to share this and let people know why they should subscribe to Growth that Matters. 👇🏾

Share Growth that Matters

Stay up-to-date

You won’t have to worry about missing anything. Every new edition of the newsletter goes directly to your inbox.

Subscribe to get full access to the newsletter and website. Never miss an update.

Subscribe to Growth that Matters

Exploring the world of growth marketing, personal development, and productivity through inspiring and actionable content that helps you build a sustainable, defensible and predictable growth engine.


Josephus (Joey) AYOOLA

Exploring my curiosity and sharing my learnings in the world of growth marketing, personal development, and productivity. I advise, coach & lead growth teams on acquiring, retaining, and monetizing their users.